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Research papers

The Turkish elephant

The presenters will briefly introduce the external realities of Turkey today as dictated by recent history, economics and demographics. The most relevant sets of dichotomies that define the value-space for Turks' self-understanding will then be...

Catalogue: Consumer Insights 2005
Authors: Mads Stenbjerre, Mahan Dogrusöz
Company: GfK
November 15, 2005
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Citation

Stenbjerre and Dogrusöz (2005a, November 15). The Turkish elephant. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-turkish-elephant


Research papers

Conducting representative online research

Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures.Based on experiences...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Mads Stenbjerre, Jens N. Laugesen
April 17, 2005
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Citation

Stenbjerre and Laugesen (2005a, April 17). Conducting representative online research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conducting-representative-online-research